OUR public relations SERVICES
OUR APPROACH
Dala Communications turns your vision into a story that resonates with the right audience. Starting with your end goal in mind, we work with you to craft a multi-tiered strategy and results-producing campaign that may include public relations, social media, content marketing and other tactics that create success for clients.
communicationS sERVICES
COACHING & CONSULTING
Polishing executive presence and communication effectiveness during new business pitching and client presentations. Coaching internal teams to help establish and implement communications processes across team functions.
COMMUNITY RELATIONS
Connecting clients directly with people, communities or causes through compelling programs. Shaping the public’s attitude and building clients’ share of voice to build awareness, earn understanding and change attitudes.
CRISIS & LITIGATION PR SUPPORT
Counseling executives and companies in mitigating issues and optimizing situations. Guiding clients through all stages of crisis management, developing messaging, coaching, devising and implementing crisis plans.
EVENT CREATION & MANAGEMENT
Creating notable events from start to finish, managing vendors and establishing strategic partnerships with the community to create well-attended, unforgettable events that resonate with stakeholders.
EXECUTIVE THOUGHT LEADERSHIP
Highlighting executive expertise and leadership through credible speaking opportunities, publications, social media and more. Coaching executives and spokespersons and helping develop young leaders.
INDUSTRY & EXECUTIVE AWARDS
Identify, pursue and secure awards and rankings, showcasing project differentiators and executives, reminding current/prospective clients they are working with best-in-class companies and individuals.
INTERNAL COMMUNICATIONS
Developing communication strategy to effectively communicate with one of the most important audiences, internal stakeholders. Work with clients to devise impactful messaging and assets that resonate with target audiences.
MEDIA relations
Interpreting and strategically delivering client news and messaging effectively through traditional and digital media. Engaging media with exclusive interviews, site visits and appearances.
mEDIA TRAINING
Counseling clients on how to interact with media. Assisting and preparing your executives by predicting questions, avoiding common traps, and focusing on delivering key messages.
MARKETING
branding & naming
Guiding clients on how to increase brand equity and awareness. Creating brand elements such as memorable names and time-tested identities. Creating or refreshing logos and corporate IDs.
marketing materialS
Developing branded elements or stand-alone tools, such as press kits, websites, brochures, newsletters, presentations, events, trade show support, advertising and digital marketing.
MULTI-FACETED CAMPAIGNS
Reaching target audience through multiple mediums, paid and unpaid. Creating videos, contests, events, social media advertising, infographics, surveys, etc. to build compelling and effective PR and marketing campaigns.
Social media
Navigating constantly changing social media channels to include the most effective tactics for B2B and B2C clients. Building social media campaigns, activating communities and influencers, and engaging fans and followers.
OUR CLIENTS IN ACTION
Podcast: Facilitated a podcast interview for client Evry Health to reinforce company’s position as innovative new B2B tech-savvy health insurance start-up overhauling the group health insurance industry, building firm profile in competitive healthcare space.
Event management: Executed a large groundbreaking ceremony and managed all media communication for large master planned developer, announcing details for the large, new mixed-use community in Arlington, Texas.
TV appearances: Booked luxury retail client Frontgate on Fox 4 Good Day morning show for product showcase, bolstering awareness of brand in local market in advance of grand opening of flagship Texas store at Legacy West development.
Community Engagement: Continuing to raise overall awareness of client Capital One’s approach to “Investing for Good,” creating a moment-in-time ribbon cutting event celebrating a community clinic opening. Event created media opportunity and also provided opportunity to showcase Capital One’s investment of time, resources and expertise to help the community thrive.
Multifamily Opening: Organized multifamily grand opening, including creating unique concept of using crossing arm to officially open property because project was categorized as transit-oriented development (TOD). Utilized event to reinforce external messaging of company as a leading multifamily developer with successful track record in multiple geographies.
Press Conference: Created timely news hook for media, capitalizing on City of Dallas proclamation event to build interest in news of 75th anniversary of the Arlington Hall at Turtle Creek Park. Press conference built awareness and attendance during a series of week-long activities meant to engage the community.
Video creation: Scripted, edited and interviewed high-ranking public officials for video series used by client Collin County Business Alliance. Video was used as communication channel to further organization’s mission of engaging business leaders and fostering collaboration with stakeholders to drive regional impact in key areas such as workforce development, civic engagement, mobility and water.
Real Estate Development Announcement: Supported sales and marketing efforts to build awareness for new luxury, second-home residential real estate development, Long Cove, kicking off strategy with external groundbreaking announcement to communicate project momentum.
Speaking Engagements: Booked global infrastructure giant AECOM on panel with other key leaders in the infrastructure/mobility industry, bolstering reputation of firm as thought leader positioned among other prominent experts in the space.