Mentoring the Next Generation of Public Relations Practitioners & Business Leaders

C. Pharr & Company, a Dallas-based public relations, and marketing communications firm, participated in various volunteer opportunities and mentoring programs within the Dallas-Fort Worth area. The C. Pharr team is committed to giving back to the profession and the community by partaking in a range of volunteer projects and educating individuals in public relations.

During PRSA Dallas’ Pro-Am Day, the C. Pharr team served as a mentor company for a college student and provided a glimpse into a day in the life at a PR agency. This annual mentoring event enables students to shadow professionals in the public relations field, giving them a better understanding of the dynamics of a day-to-day work environment in public relations. C. Pharr President and Founder Cynthia Pharr Lee served this month in a separate business mentoring event. Pharr Lee participated in Dallas Business Journal’s second annual Bizwomen Mentoring Monday event, which offered attendees the opportunity to choose from more than 30 mentors for five-minute one-on-one coaching sessions.

The C. Pharr team was also asked to speak to Woodrow Wilson High School students about the public relations industry. They shared their insight on the profession and lessons learned, providing a glimpse into a PR career to freshmen, sophomores, and juniors within the Academy of Finance. Within that same week, the C. Pharr team volunteered at The New Room, an after-school program for underprivileged children in grades K-6. They provided children with a healthy snack, assisted them with their homework, played educational games, and spoke to them about the importance of education in their future.

“Our team has always been aware of the impact mentoring and volunteering within the community can have, but this year we have put it at the top of our priorities list,” said C. Pharr Vice President Leah Ekmark Williams. “We’ve had the privilege to share our knowledge and time with others, and we look forward to continuing these efforts in the future.”