The Dala Team Executes Successful PR Campaign & VIP Grand Opening for National Retailer, Frontgate
Another successful large-scale client event has come to a close and was a great way for the Dala team to end the summer. We handled PR for opening the new 22,000-square-foot flagship store for national retail brand, Frontgate, a leading home luxury lifestyle retailer known for its best-in-class furnishings and enhancements. The multi-tiered PR campaign was a huge success! We aligned our messaging, public relations, and community relations efforts and event creation with Frontgate’s marketing, social, advertising and sales strategy. Our campaign helped establish awareness of Frontgate’s flagship store opening in Plano’s new Legacy West development while building and increasing their current customer base in Texas.
We created a media day to provide area media and bloggers with an exclusive “sneak peek” at the new Frontgate store, followed by a high-profile grand opening on Sept. 7th. The Dala team created the events with the goal of showcasing the Frontgate brand and overall store experience. For both events, the Dala team set up partnerships with DFW area influencers, bloggers, and other business, society, and lifestyle VIPs to build awareness for Frontgate’s launch in the market. We also identified a local charity tie with Dwell with Dignity to help further this national retailer’s connection with the designer market in DFW.
The media relations campaign, exclusive media day, and grand opening event were a smashing success! The grand opening event was the “talk of the town” and featured catering by renowned chef Kent Rathbun, signature cocktails from celebrity mixologist Leann Berry, live music from the Dallas String Quartet, and included a charitable campaign kickoff with Dwell with Dignity.
More than 500 people attended the grand opening VIP party. We were proud to be a part of the team that introduced this well-known retailer to the Dallas market, and we did it with style, complete with a champagne saber to toast the opening!
Cheers y’all!
This photo about sums up the night from the grand opening....it was a "smashing success!" Pictured here is the Dala team with our client, Frontgate, as well as Kent Rathbun and Leann Berry, celebrating a wildly successful event!